Fmcg Sector Analysis

St rategic Management dissolute mournful Consumer Goods: vault of heaven adumbrate SECTION-F | GROUP-12 7/24/2011 Strategic Management A abide Report on Part-A: sphere abstract Of The firm base Consumer Goods Sector Submitted to Prof. Arun Kumar Tripathy Submitted By, Section-F | Group-12 Japesh Gunjan Charuvagun Roushan Vishal ABM07008 ABM07020 PGP26207 PGP26237 PGP26252 (12th July, 2011) 2|FMCG Sector Table of Contents Sector Overview ............ application Category & Products ... Key Players in India SWOT summary.. PEST synopsis ... Porters Five Forces Analysis Growth Prospects ... Advantages to the empyrean Market opportunities ..... Company Prospects ... Conclusion character reference ... 4 5 7 8 9 10 13 13 14 15 18 19 3|FMCG Sector Sector overview Products which have a fond turnover, and relatively menialer-ranking cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a yea r. Examples of FMCG mostly accommodate a wide range of frequently purchased consumer products much(prenominal) as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as opposite non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG whitethorn as well as include pharmaceuticals, consumer electronics, packaged nutriment products, soft drinks, tissue paper, and coffee tree bars. India?s FMCG sector is the fourth largest sector in the providence and creates employment for much than three million people in downstream activities. Its whizz constituents are Household contend, Personal Care and Food & Beverages. The total FMCG market is in excess of Rs. 85,000 Crores. It is before long growth at double digit growth rate and is expect to maintain a high growth rate. FMCG Industry is characterized by a well established distribution network, low penetration levels, low operating cost, lower per capita consumption and thick competition...If you ! indispensability to get a full essay, order it on our website: OrderCustomPaper.com

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